Archive | March, 2022

I’m going to use the online marketing niche as our example to explain this technique, but keep in mind this could work equally well in other niches, too.

Consider this: When people have a specific problem that’s driving them crazy, they’ll do almost anything to fix that problem NOW.

For example, a bride-to-be has an acne outbreak the day before her wedding – what wouldn’t she do to fix her problem?

A woman is in immediate danger of losing her job – what wouldn’t she do to convince her boss not to fire her?

Parents are losing their child to alcohol – what wouldn’t they do to save their child?

Their need is great and immediate. Do you think they might pay to find the solution? Of course. Do you think they would enter their email address into an opt-in form to get the solution? You bet they would!

So how do we use this knowledge in a niche such as online marketing? Simple: If you pay attention to forums and blogs, you’ll notice there’s always some sort of online marketing crisis.

For example, Google just changed how they rank websites, and now thousands of online marketers are losing tons of money. Think they might like the solution?

Paypal is suddenly seizing accounts without warning and freezing the funds. Would the account owners like an answer on how to unfreeze their accounts? Would everyone else like to know how NOT to get their accounts frozen? You bet.

Facebook just changed (fill in the blank) and now marketers are unable to (fill in the blank) or maybe they’re banned, or…

Aweber just did the unthinkable, and marketers everywhere are freaking out.

XYZ hosting site just got hacked, big time. Websites are down and backups are missing – what to do?

The list goes on and on. Keep tabs on the forums and you’ll find a new crisis every month and often every week.

As you’ve probably already guessed, your lead magnet is going to offer the solution to the latest marketing crisis. Just imagine how fast marketers will give you their email address when you have the answer they desperately want NOW.

Right about now you’re asking, “But how am I going to find the solution when they can’t?”

Good old-fashioned research, that’s how.

Go to the help sections of the websites involved in the latest crisis and find out everything you can. If possible, call the website and ask all the questions you need to ask. Hit the chatrooms and forums and glean all the helpful info that is available. If you find an expert who knows what s/he’s talking about, do a quick phone interview.

Timing is everything on this, and you have got to act fast. If the crisis hits on Monday, ideally you want your lead magnet up no later than Tuesday to take full advantage of the tsunami of new leads you’re going to get.

And by the way, when you’ve got the solution everyone is desperately looking for, what does that make you? The trusted expert and authority, that’s who. Do you think people will open and read your future emails? You bet your life they will.

Now here’s the trick to getting your squeeze page in front of as many of these marketers as possible:

Outsource people to search out forums and threads where marketers are talking about this problem. If someone is looking for help, that’s where you want a link to your solution. Have your outsourcers post a link to your squeeze page offering them the answer they seek.

Yes, it’s that easy.

Oftentimes that thread and even your post offering your lead magnet will end up on page one of Google for that particular search.

Not bad, right?

And here’s the best part – your opt-in rate will be sky high. It will almost certainly top any squeeze page you currently have.

One more thing – if you want to take this just one step further, it can blow wide open.

Get podcasters to interview you, and do guest posts on as many blogs as possible.

Think about it – this problem is all over the online marketing community. What podcaster or blog owner doesn’t want to have someone with the solution to offer their listeners and readers?

Just one post on a major blog or podcast can result in a thousand subscribers in 48 hours.

Remember to position your solution not just as the answer to the problem, but also as the way to AVOID the problem for all those who aren’t already experiencing it. This way you’ll be able to grab not only the marketers looking for a solution, but also everyone else who wants to avoid this headache.

Wealth loves speed. Now go find the latest crisis, research the solution and start building that list.

Okay, your results will vary on this one. Frankly, I don’t see any reason why a person can’t make $500 per DAY, but as always, it depends on what you do with the info I’m about to share with you.

First, there is a stipulation – you must be really good at something that others want to know about. For example, if you’re really good at solving a particular problem or reaching a particular goal, then this might be right for you.

Let’s say you know how to list-build like crazy while spending very little money. Or you know how to write copy that converts, or how to get far more done in less time, or how to get podcasters to interview you, or…

The possibilities are endless. As long as you have a skill or knowledge that other people need and want, you can do this.

If you don’t, first get a skill and then do this.

And by the way, you’ll find this work rewarding and interesting. Plus you’ll make new friends, associates and business partners, too.

You can do this if you have a list, (best option) if you’re willing to advertise, if you’re willing to do guest posting, etc. Really, any method of getting qualified traffic can be used.

You’re going to advertise 30 minute brainstorming, troubleshooting or mentoring slots. Choose the term that works for you.

And you can do this in any niche, by the way, not just online marketing.

Charge a low fee when you start out – maybe $99 for 30 minutes. Once you gain testimonials and experience – which shouldn’t take more than a couple of weeks – significantly increase your price.

Ask your clients to send you any info you need for the call ahead of time. For example, if you’re doing website consultations, then of course you’ll need their URL. If you’re doing personal coaching, you might ask them what their biggest obstacles are, and so forth.

This allows you to prepare for the call. Later as you gain more experience, preparation won’t be as necessary.

But in the beginning, you want to build your own confidence so you instill confidence in your clients. Plus, you want to be able to give them the best advice possible. And sometimes that might mean doing some research prior to the call, especially if you’re somewhat new to the topic.

Personally, I’ve paid people as much as $1,000 for 30 minutes of their time. In return, I once saved 3 months of work and $5,000 in capital (I had a business idea that I learned from my expert wasn’t viable.)

And I’ve easily made 5 figures from just one consultation, resulting in a huge return on my money.

So yes, people DO pay for information, guidance and one-on-one help. And yes, you are providing a valuable service, assuming you know your topic.

You don’t need to be famous in your niche. You don’t need to be a guru. You just need to have a skill or knowledge that people want.

Do other people turn to you for advice? On what topic?

There’s your niche.

Have faith in yourself and your knowledge and you’ll do fine.

Be sure to ask the right questions. In fact, you might keep a list of questions handy. Once you know where your client is in whatever process you’re teaching, and where they want to go, then you can help them.

That last sentence, by the way, is a goldmine. Here it is again:

1: Find out where your client is in the process you’re teaching. How far along are they? What have they done so far? What are they about to do? What results have they gotten so far?

2: Find out where your client wants to go. What is their end goal? How do they plan to get there? Why do they want to get there?

3: Use your knowledge to help them get to where they want to be. What are they missing? What don’t they know or realize? What obstacles can you help them overcome? What shortcuts can you show them? What should their plan be? What is their very next step?

Things to know:

– Done right, you can get clients to book regular weekly time slots. For example, let’s say someone wants you to teach them different ways to get traffic.

On the first call, you might only have time to teach them one method.

Let them know you have a dozen more proven methods you’d be happy to teach them – given the time – and offer a weekly slot.

If they actually take your advice from the first call and start to see results, they will be back.

Or perhaps someone just needs you to keep them on track and making progress. You are now their coach, so naturally they’re going to be booking a weekly time slot with you.

– Let your clients record the calls. They will forget 90% of what you tell them if you don’t let them record, so yes, just let them.

– Provide tons of value, but forgo the firehose. Let’s go back to the traffic example: It’s better to teach one method of traffic generation really well so they can immediately put that knowledge to work, than it is to try to teach a dozen methods in 30 minutes.

If you try to teach too much too quickly, they won’t have enough details or confidence to implement what you teach. Plus you’re robbing yourself of potential repeat business.

– All you need to get started is a sales page offering your services and a Skype account. And use a scheduling service to schedule your appointments.

– Once you raise your prices enough to justify it, you might record the calls yourself and have them transcribed and sent to the clients.

This makes a nice added touch that provides real value, since they don’t have to go back to the recording each time to find out what you said.

– Ask for testimonials. Don’t be shy about this. Follow up via email and ask for their opinion of the call.

Ask specific follow up questions. If the answers you get back are positive, then ask for a testimonial.

– If the answers you get back are negative, fix it.

Maybe they didn’t understand something you said and were afraid to ask for clarification. Maybe they didn’t feel you understood their needs.

Whatever it is, fix it and fix it fast. When you do, you’ll often have a client for life.

Perhaps the most valuable point of all is to relax and have fun. The more relaxed and confident you are, the better your ideas will flow and the better advice you’ll be able to give.

Plus it’s important that the client enjoy the call in addition to receiving great information.

Make it fun for both you and the client – as well as highly educational – and you’ll get plenty of referral business, too.

Here’s 6.5 Ways to Fix It

Someone joins your list and what do they see?

“You are subscribed. You can unsubscribe at any time by clicking this link. Thank you.”

Wow! That really built some rapport, now didn’t it! I tell you, I am so fired up about being on another list that I could just… well… actually I’m not, and I think I will unsubscribe. Thank you.

If the above example is anything like your thank you page, then you’re blowing it.

Your thank you page is an excellent place to build rapport and get your new subscriber to become even more invested in your budding relationship.

With that in mind, here are 6.5 ideas of what you can do with your thank you page that won’t have new subscribers turning away in boredom, annoyance or revulsion:

1. Learn more about your new subscriber

They just gave you their email address and maybe their name – now ask something that will help you with your marketing and show that you are interested in them.

Examples are:

What do they most want to learn about ___?
What is their number one goal?
What is the biggest challenge they face right now?

2. Get more shares and more subscribers

Ask them to invite their friends through social media to get your incentive or lead magnet.

In return, you’ll reward them with something even better than the initial offer that made them sign up in the first place.

3. Build authority and credibility

Demonstrate that they made a wise decision in joining your list by showing the previous reviews and testimonials from your biggest fans.

4. Sell the lead magnet – again

Done correctly, your lead magnet is an excellent representation of your expertise. But it won’t do your new subscribers any good if they don’t consume it. So remind them of what they’re about to discover by using short, snappy bullets like this:

“Congrats on getting your copy of “Hidden Traffic Strategies.”

You can download it from the link below.

When you do, you’ll discover:

The toilet paper method to getting traffic on demand – page 6
The annoying email that doubles referrals – page 12
The surprising way to triple your traffic every week, like clockwork – page 15

5. Send them to your blog

Or send them to your most popular video. Or…

The key here is to get them invested in you, so they can begin using what you teach to get real results in their life. When they do, they’ll be back for more.

6. Promote something

Make them an offer they can’t refuse. This is an especially great time to offer that year old $197 course of yours for, “Just $11, One Time Only, Grab it Now.”

Build the value as though you are selling it for $197, and they will buy it.

When they do, you have something much more important than $11 – you have gotten them to become your customer, your buyer, and potentially a raving fan who promotes you on social media and buys everything you offer.

Or at least purchases a product now and then.

6.5. Add the secret sauce

Regardless of which of the above six possibilities you use on your thank you page, I would encourage you to also show your personality.

If it fits you and your business, inject some humor. Use a funny photo or cartoon to express just how appreciative you are that they subscribed.

Use your own photo to build rapport. Make it look amazing and memorable with the help of a graphic artist.

Remember, your thank you page is prime real estate for building rapport, so don’t blow it.

Huh??

Ever notice how the various professions create new terms to try to make us feel stupid?

I hope you don’t do that to your readers. And if you catch me doing it, slap me. Please.

Now then… a “successive approximation” is a rather silly term for a psychological trigger that you, as a marketer, really should know…

Because it can put money in your pocket.

Here’s what it is in a nutshell:

Once someone has performed an action – no matter how small – they’re more likely to continue performing additional actions that are in line with the first action.

In fact, they might even feel obligated to go along with larger requests.

So when someone has just given you their email address on your squeeze page, they are more likely to buy your $7 ebook than someone who hasn’t given their email address.

And when that person buys your $7 ebook, they are more likely to buy your $47 product, as so forth.

That first act of giving their email address creates a bond between them and you, and they feel obligated to continue taking action.

As marketers, we call this the ‘foot in the door approach.’

And it’s why we don’t start out selling $1,997 courses to strangers.

The takeaway: Keep this rule in mind for all of your marketing, not just sales funnels.

Getting people to take a small action such as sharing your post, liking your picture, replying to your tweet, filling out your survey and so forth is your foot in the door.

Now your job is to keep asking and let your prospects and customers keep saying yes.

Here’s a clever idea for making money with your list:

You have a list of buyers and a list of prospects, right?

Rent out your list of prospects to product owners, advertising their “Product of the Day.”

This is different, because nearly all solo ad sellers won’t let ad buyers send traffic directly to a sales page – they have to send it to a squeeze page.

But some product sellers want to focus only on getting sales, which is where your “Product of the Day” series comes in.

Each day, you rent your list of prospects to product owners. You’re not sacrificing your own buyers, and you’re giving marketers a chance to make sales directly from your list, using your good name for added credibility.

It’s a nice way to monetize all those freebie seekers who for one reason or another aren’t attracted to your products.

Remember, just because they haven’t bought your product yet doesn’t mean they won’t be enticed by someone else’s product.

On a day that you don’t sell an ad to your list, you could promote affiliate products… The sky is the limit!

Instead of using the phrase, “mailing list,” use “alert” instead.

Do people want to join your mailing list?

Not really.

But do they want to be alerted to the latest news, products and so forth?

You bet!

So instead of asking people to subscribe to your list… (yawn)

…ask them if they want to be alerted to breaking news and products (wow!)

Then send them a daily email with the latest news and yes, the latest PRODUCTS.

Your subscribe rate will be higher…

…your open rate will be higher…

…and your unsubscribe rate will be lower, too.

Alert your audience to what’s HOT, and what’s working now, and your opt-in rate and subscriber loyalty will increase significantly.

When you learn martial arts or most any form of fighting, one of the techniques they teach you is to punch through your opponent.

For example, instead of aiming to punch your opponent’s face, you aim to punch a point just behind their head.

This gives your punch much more force, because your target is well beyond their face. You need more effort to make it happen.

And in exerting more effort, you make your punch stronger.

Plus, if your target is their nose, you will subconsciously pull your punch, meaning your fist will actually slow down as it approaches its mark.

Now then, let’s say your income goal is $1,000 a week. Instead of aiming for $1,000, aim for $1,500.

You will have to work harder to reach this goal and push further, with higher expectations. All of which will lead to a better result.

And even if you ‘pull your punch’ before you hit $1500, you will still exceed the $1,000 goal. I know this sounds strange, but try it.

I think you’ll be pleasantly surprised at your results.

Picture this…

You’re watching a television show and it ends with a dark scene of a hand firing a gun at the hero. You don’t know if the hero lives or dies.

You don’t know who shot the hero or why.

And you’re in suspense.

So what do you do?

You watch the next episode, of course.

Humans have a desire to KNOW stuff.

When they don’t know, it bugs them. It’s like an itch that needs to be scratched, and they’ll do whatever it takes to scratch that itch.

You can do the same thing with your emails – make it so your readers MUST read not only the email you just sent them, but also your next one and the one after that.

Andres Chaperone does a great job of teaching this email marketing technique.

In fact, here are three different open loop methods he recommends:

The Fake Out Open

You start out telling your readers that you’re going to tell them something. But then you tell them something else, instead. For example:

“Dear Reader,

I’m going to show you exactly how I managed to lose 83 pounds while watching television, eating whatever I wanted and never exercising – other than to go to the fridge.

The secret to my weight loss involved three magic words, and I’ll tell you what those words are and why they work to make you effortlessly lose weight tomorrow.

But right now, I want to tell you about my 21 year old college roommate who died from a heart attack because of a single Oreo cookie.”

You’re telling them what you’re going to tell them, but you’re not telling them right now.

That’s because you have something else to tell them now.

This is an open loop – the magic 3 words that caused the 83 pound weight loss – combined with value stacking. They get a secret tomorrow, and they get a story about the dead roommate and the Oreo cookie today.

This makes the recipient feel like there’s a ton of great stuff coming from you.

This creates surprise, curiosity, desire and anticipation.

And they love you and your emails for it.

Delayed Gratification

For this one, you’re going to throw in an open loop somewhere inside your content. It could be almost anywhere – near the beginning, in the middle, near the end… where you place it will depend on what it is and how it relates to the rest of your email.

For example, let’s say you’re writing an email about weight loss, and you’re telling the story of how one of your weight loss students lost 143 pounds thanks to your coaching. In the middle of your email, you might write…

“And when I told her how to perform the belly blaster technique in the shower every morning, and that she would effortlessly lose another pound of ugly fat every week… well, she just about lost it.

***If you’re not familiar with my belly blaster shower technique for losing fat, tomorrow I’ll tell you exactly how to do it. You’ll be shocked at the results.

So she tried the technique anyway, even though she thought I was crazy, and a week later she called with the results.

‘I lost 2 inches off my stomach, and I didn’t do anything else differently!’”

Notice how we mention something that’s bound to provoke curiosity, and then we tell the reader they will find out all about it… tomorrow.

3. Cliff Hanger P.S.

This is perhaps one of the most commonly used techniques for creating an open loop. It’s easy to do and keeps you on the minds of your readers long after they close your email.

You simply tack on a P.S. with a teaser for whatever you’re going to share with them tomorrow, like this:

“PS: Did you ever hear about the guy who decided to tie balloons to a lawn chair, to see if he could fly?

He did, with unexpected and totally scary results. In fact, he even scared the heck out of an airline pilot at 30,000 feet!

And what happened next, you’re not going to believe. In fact, I’ll tell you all about it tomorrow, I promise.

See you then!”

It’s easy to create open loops in your emails.

And don’t stop there. You can place open loops everywhere. For example, at the end of a blogpost, in your videos and so forth.

It’s a great way to get people to read several posts instead of just one, or to watch several videos.

You just keep ‘open looping’ them, and they keep clicking to satisfy their curiosity.

It works almost like magic.

Sorry, But You’re Too Late

It’s a fact that the vast majority of the great online marketing ideas have already been thought of and executed.

Do you really think you’re going to invent the next greatest thing?

Maybe the social media platform that puts Facebook in its grave?

Or the marketing course that makes everyone else throw up their hands and go home?

Or maybe the dating app that makes all the other ones shut down?

Nope.

Sorry, but the odds of that are about as good as getting hit by lightning twice.

Mind you, I’m not saying it couldn’t happen. I’m just saying it’s not likely.

But here’s the good news – you don’t have to invent something radically new that changes the world as we know it.

You don’t even have to have an idea no one else has thought of before.

The smart marketer knows that you can take the best ideas out there and re-use them to make them new again.

Now before you get in a tizzy, let me say this: It’s not unethical to repackage information or use someone else’s marketing techniques, as long as you change it.

Obviously you’re not going to just rip something off and do exactly what’s been done, or use exactly the same copy, the same product, etc.

No sir. You’re not going to rip anybody off.

But the fact is, the best ideas have already been used. But there is no reason why you can’t make them your own.

Walk into a bookstore, go to the non-fiction section and you will find hundreds of books that have basically the same information as thousands of books that came before them.

Yet these books are selling.

Why? Because the authors put their own unique spin on the information.

Let me use a cake recipe to illustrate: Let’s say you want to sell your own cake recipe. Are you going to start with a whole new list of ingredients that no one has ever put in a cake before?

For example, “To bake this cake, you’ll need 2 cups of chopped chicken, a package of onion soup, 6 fresh catnip leaves, one half cup of coffee, 12 dill pickles, 2 boiled eggs, a pound of potato peels…”

You get the idea.

Of course you’re going to start with flour, sugar, butter, baking soda or baking powder, etc.

You’re going to use the exact same basic ingredients that a million chefs and cooks have used before you.

But you’re going to put your own twist on your recipe.

Maybe you add maraschino cherries and cinnamon. Or peppermint extract and dark chocolate. Or blueberries and lemon juice.

It’s still a cake recipe, and it’s not all that different from other cake recipes, except that you put your own twist on it.

Stop trying to come up with a world-shattering idea and simply look around at what’s working and what resonates with you.

Take that information and make it your own.

And then teach what you learned.

It’s so simple, and you don’t need an amazing idea.

Now here’s where a lot of people get bogged down – they think it’s unethical to take information they got elsewhere and make it their own.

So let’s put some context on this…

You go to college for 4 years. For this privilege, you pay a great deal of money. Professors and textbooks teach you a whole lot of knowledge that THEY DID NOT THINK OF FIRST.

That’s right – it’s what you might call regurgitated info, in that other people discovered it, came up with it and so forth.

But they are getting paid to teach it to you anyway.

Then what happens?

You go out and get a job, where you use this same information. And you get PAID for it, too.

So now then, here’s your question: How is this any different from taking information that’s already available, putting your own unique spin on it, and selling that same information?

You are doing the same thing the professors and the college are doing. And you’re doing the same thing anyone who gets a job and uses this info in their job is doing.

You’re just doing it online.

Now then – feel better?

Good.

Because for many of you, I have just removed your very last excuse for not making your own product.

Assuming you already have your niche picked out, go find your very favorite products in that niche. Study them. Learn all you can. Put the information to work in your business or your life.

And then make your own product with your own unique personality and skill set.

I know you can make it a success, and you don’t even have to invent the wheel to do it.

Let’s talk about real life real estate for just a moment…

How do you make money in real estate?

You buy a property, rent it out, and use the rent money to pay off the property.

Or, you use the rent money from your first property to buy your next property. You rent out the second property and buy your third, and so forth.

So yes, you’re coming out of pocket on that first property, or you’re taking out a loan. But in the long run, you wind up with several rental properties that eventually pay themselves off, and you’re a millionaire.

But the problem with buying properties are numerous: Real estate loans are a hassle to get. Renters are problematic. You’ve got to pay property taxes and all upkeep. You get calls in the middle of the night saying a pipe broke, or whatever. There’s always more added expense and headaches than you expect.

But what if we do something similar on the internet, so that we get all the benefits without all the hassle? It would look something like this:

(And by the way, many millionaires made their money using this exact method.)

Let’s say you go to Flippa and you find a website that’s making $800 a month. The owner is willing to sell that website for a minimum of $3,000. You bid on the site, others bid on the site, and you manage to buy it for $4,000.

Now you might wonder why someone would sell a $800 a month website for just $4,000. Frankly, their reasons don’t matter. What does matter is you did your due diligence and confirmed that they are in fact making $800 a month with the site, and you are getting everything needed to continue earning that $800 a month. That may include a list, or a product, etc. As long as you can continue to make that kind of money, you’re golden.

Let’s say you make no improvements to the site other than upkeep and maintenance, and you continue to earn $800 a month. In a year’s time you will have more than doubled your money. The following year everything is profit, and so forth.

But you don’t stop there, because you take your profits from the first website and buy a second website. You take the profits from the second website and buy a third website, and so forth.

You’ll notice that you can pay for a website a whole lot faster than you can pay for a piece of real estate.

In addition, it’s much easier to make improvements to your websites than to your properties.

For example, if you want to upgrade the kitchen on a rental home, you’ve got to get bids, hire a contractor, let the house sit idle without a renter for two months, and pay a hefty fee for the privilege of not collecting rent while the kitchen is being redone.

But with your website, you can hire an outsourcer for a few hundred dollars to make whatever changes you need.
Which brings us to the next point… oftentimes there are small things you can do to a website to create big changes in revenue. And as an experienced marketer, you’re in prime position to see those things and act on them.

For example, have they been using the site to build a mailing list? If not, this one step alone can often double and triple revenue within just a month or two.

If they are building a mailing list, are they mailing to it on a frequent basis and selling products through their emails? You’d be surprised how often they’re not.

Is the website getting good SEO? If not, hire an SEO person to help you out, because it can be money well spent.

There’s almost always going to be something you can do to increase the revenue you get from the site.

Imagine if, in a year’s time, you buy 6 websites that each earn $500 a month when you buy them. Imagine you tweak them just a little and get them up to $1,000 a month. That means you could have a $6,000 a month income without much work.

I know a fellow who bought a site for $5,000 that was earning $600 a month. He saw a lot of potential in the site, as well as things that could easily be improved.

He made a few tweaks (took him a week) and now the website earns $3,000 a month.

I don’t know where else you can invest $5,000 for an asset, spend about $900 upgrading that asset, and earn $36,000 a year. In my opinion it beats the stock market and real estate combined.

And if you ever decide you’re tired of a particular site or you just need some fast cash, you can always sell the site on Flippa again.

Now you might be wondering what sorts of changes you might make to a website to increase the revenue.

Broadly speaking, your changes will fall into one of these categories:

1: Increase the amount of traffic that’s coming to the website. If your website is already earning good money from advertising or product sales, you might just need to send more of the same traffic it’s already getting.

2: Increase the quality of traffic that’s coming to the website. If the original site owner wasn’t targeting just the right people, then changing your ads or methods of driving traffic may greatly increase sales without increasing traffic.

3: Get more of your visitors to become customers. Tweak the site to convert more prospects into customers. Also work on turning those prospects into list members so you can continue to sell to them, even if they don’t return to your website.

4: Sell more to your customers, meaning either sell them higher priced products, or sell to them more often, or both. For example, add an upsell to the sales funnel, as well as an autoresponder sequence that sells them on more products.

It will take some nerve to make that first website purchase. Learn how to appraise sites and verify traffic and sales before you do, and you’ll be alright. Remember, you can always sell the site later if you want to.

I think once you try this, you might just get hooked. It’s a lot of fun to have an entire stable of websites, all making you money like clockwork. And should one of them ever stop producing, it won’t matter. You’ll have already made your money back, and you’ll still have all of your other revenue streams from your other websites.

As you can see, the internet can be a great place to develop your ‘real estate’ fortune.